F45│PASSION 24 becomes the health guardian for sports enthusiasts

by Alston WuAug 13, 20250 comments

The partnership between PASSION 24 and F45, grounded in a shared pursuit of healthy living and high performance, has successfully achieved a deep integration of brand spirit and user experience. Both parties demonstrated strong resonance and synergy in their shared commitment to creating an efficient, fun, and results-oriented experience, as well as their goal of providing comprehensive support for sports enthusiasts.

Two-way support for health and efficiency

PASSION 24 uses natural juices and botanical extracts to create its "Guolixing" energy drink, a fast-acting energy booster and recovery-enhancing drink ideal for pre- and post-workout athletes. Meanwhile, F45's high-intensity interval training (HIIT) is renowned for improving exercise efficiency. This perfect combination not only helps members recover quickly after exercise but also enhances their performance during each session, achieving a two-pronged improvement in both health and efficiency.

Resonance of brand culture

PASSION 24's brand ethos, "FEEL THE WAKE," emphasizes staying alert and energetic amidst the hustle and bustle of modern life, while F45's community culture is dedicated to teamwork and self-improvement. This fusion of brand values provides members with not only physical support but also psychological inspiration and motivation, enabling them to truly achieve their goal of balanced physical and mental well-being.

Subverting traditional energy drinks without added sugar, caffeine, or taurine

Unlike common sugary and caffeinated energy drinks on the market, PASSION 24 "Guolixing" is formulated without added sugar, caffeine, or taurine. It's non-aerated and features a sweet and sour flavor of 99% natural passion fruit and apple juice, offering a refreshing taste, just like a fresh morning juice. Furthermore, "Guolixing" is infused with precious herbal extracts to boost stamina and metabolism, allowing users to easily replenish energy anytime, anywhere. This formula is especially suitable for athletes who pursue a healthy lifestyle, from post-workout hydration to rapid energy recovery.

PASSION 24 "Guolixing" applicable scenarios and recommended intake

Before exercise : replenish natural energy and enhance training performance.

After exercise : quickly replenish lost water and nutrients to accelerate body recovery.

The recommended daily intake is one bottle of Guo Li Xing (250ml) each time. You can adjust the drinking frequency according to personal needs to avoid overdose.